Lucy Dunning is a freelance content creator across Instagram and TikTok, with her work leaning into low-fi organic storytelling that is relaxed but intentional. Whether she’s documenting a new food hot spot, styling an outfit, or promoting a cultural event, Lucy creates “you want to be there” moments that keep her audience hooked and her engagement high. Her posts feel natural, not only capturing the picture, but a feeling. Lucy’s approach resonates with her audience (18-35) for this exact reason: content that feels like a friend’s camera roll, not an ad. It’s fun, a little tongue-in-cheek, and always grounded in her own taste.

She’s worked with brands including Stella McCartney, White Fox, Glassons, Bondi Sands, MCoBeauty, Casetify, JSHealth, Tropeka, and more, bringing a fun, story-first approach to branded content that lands and that audiences trust. 

Most recently, Lucy completed a three-month internship at Front of House Studio, where she gained hands-on experience working within a creative agency environment across social media, content production and brand campaigns. The internship gave her insight into the process behind creating content at an agency level, from developing creative concepts and researching trends to assisting with content shoots, social strategy and campaign execution. Working across multiple brands and briefs strengthened her ability to adapt her creative style to different audiences, brand identities and campaign objectives, while maintaining the natural, personality-led approach that defines her own content. It also gave her a deeper understanding of the relationship between creators, brands and agencies, and how strong social content can sit within a broader marketing strategy.

Alongside her work as a creator, Lucy has experience in marketing and brand activations from her previous role on the Wings Team at RedBull Australia, bringing an on-the-ground understanding of audience engagement, events, and culturally relevant storytelling into her content.

Effortless, cool and chic are three words to describe her content and style - she’s not trying to sell a product or a lifestyle, she’s documenting hers, and people happen to want in x