Lucy Dunning is a freelance content creator across Instagram and TikTok, with her work leaning into low-fi organic storytelling that is relaxed but intentional. Whether she’s documenting a new food hot spot, styling an outfit, or promoting a cultural event, Lucy creates “you want to be there” moments that keep her audience hooked and her engagement high. Her posts feel natural, not only capturing the picture, but a feeling. Lucy’s approach resonates with her audiences (18-35) for this exact reason: content that feels like a friend’s camera roll, not an ad. It’s fun, a little tongue-in-cheek, and always grounded in her own taste.

She’s worked with brands including Stella McCartney, White Fox, Glassons, Bondi Sands, MCoBeauty, Casetify, JSHealth, Tropeka, and more, bringing a fun, story-first approach to branded content that lands and that audiences trust. 

Alongside her work as a creator, Lucy has experience in marketing and brand activations from her previous role on the Wings Team at RedBull Australia, bringing an on-the-ground understanding of audience engagement, events, and culturally relevant storytelling into her content.

Effortless, cool and chic are three words to describe her content and style - she’s not trying to sell a product or a lifestyle, she’s documenting hers, and people happen to want in x